Father's Day Is Coming Up. Here's My Recommendation.
Father's Day is just around the corner!
Every year around this time, I think about what it actually means to be a dad in Memphis. Not the greeting card version. The real one.
The version where you're trying to raise kids who love this city. Who are proud of where they come from. Who see Memphis for what it really is- complicated, creative, resilient, and worth fighting for.
That's the kind of dad I want to be.
A Gift That Means More Than a Gift
If you've got a dad, a father figure, a mentor, a coach, or somebody in your life who loves this city, I've got a recommendation.
Hats. Tees. Gear that says I'm from Memphis and I mean it. Designs that include Memphis landmarks and pride. This isn't souvenir shop stuff. It's Memphis for people who actually know Memphis.
Here's What Makes It Different
Choose901 Merch has been around since 2012, back when Memphis swag was genuinely hard to find. The first market, people were lined up outside the door.
But here's what's always made it different from everything else out there:
We don't sell it for profit. 100% of every purchase goes directly back into the work.
A t-shirt contributes to Teach901 job fairs that have connected hundreds of teachers with Memphis schools. A hat helps a Choose901 Alumni graduate find their first job and stay in Memphis. A hoodie enables Give901 scholarships for students who might not otherwise get to college.
That's not marketing copy. That's just what actually happens when you buy something.
What I'd Want
As a dad, the stuff that really gets me isn't the fancy gift. It's when someone hands me something that says I see you. I know what you care about.
A Choose901 hat does that.
It says: You're the kind of person who shows up for your city. Who raises kids to know where they're from. Who still believes Memphis is worth it.
That means something to me, and I know it means something to you, too.
So if you haven't figured out Father's Day yet, here you go.
Head to the shop. Grab something good. Give a gift that gives back.
Happy Father's Day from all of us at City Leadership.

