The Grind Father & Luke Pruett

Choosing Memphis and Being Changed by It.

Over the last 15 years, something powerful has taken root in Memphis.

More and more people aren’t just moving here—they’re choosing Memphis as a place to believe in, to lead in, and to build something that matters. And when they do, the city gives something back. It shapes them right back.

This week, we’re sharing a short video from our friend Luke Pruett, a longtime partner whose life has been deeply shaped by that choice.

Luke reflects on what makes people fall in love with Memphis—and who’s been behind that movement. He shouts out the grit of Tony Allen and the spark of City Leadership’s work through Choose901, pointing to the thousands of young leaders who’ve responded to a call to make Memphis home.

“It’s why we’re here,” Luke says. “And it’s why so many people leading in Memphis are here, too.”

Watch the video and get a glimpse of what happens when you choose Memphis with your whole heart.