our Guide to Fueling Memphis with Social Power

Written By John Carroll

Let’s be real—social media has power.

It shapes how we see the world. It tells us what to care about. It reminds us what’s possible.
And right now—more than ever—we need it to tell better stories about Memphis.

Because Memphis is worth being known for the right reasons.
The soul. The hustle. The heart. The hope.

Every time we share a teacher’s win, a volunteer’s impact, a student’s success, a small business making waves—we shift the narrative.

We invite people in.
We remind each other that this city is full of beauty and brilliance and bold people who show up for one another.

That’s why all of our social feeds aren’t just content—they’re connection.
They’re invitations to care more deeply, give more generously, and lean in harder to what makes Memphis magic.

So here’s your guide to all of our campaigns social platforms—what to follow, what to look for, and what to share. Because when you post, repost, and comment—you’re part of the movement, too.

🎧 Choose901 – This is Memphis, in Real Time.

If you want to know what’s really happening in this city—the culture, the people, the wins, the real talk—Choose901 is where it all lives.

We highlight:

  • The stories you won’t see on the news—but should

  • Local restaurants, creatives, and culture-makers defining the city

  • Memphis job opportunities (because we want you to stay and invest)

  • Grizzlies energy, big wins, and bold hope

  • And of course, everyday Memphians doing extraordinary things

This feed is for anyone who believes Memphis matters.
We don’t just rep the 901—we amplify it.


📲 Follow @Choose901 and help us spread the love louder.

🎓 Choose901 Alumni – The Next Generation of Leaders

Our alumni aren’t just graduates—they’re the future of Memphis.

This campaign lifts up:

  • Alumni stories—of persistence, breakthrough, and success

  • Opportunities for growth: mentorship, jobs, and community events

  • Ways you can plug in to support the next generation

  • Tips, encouragement, and advice from those who’ve been there

We believe that students don’t stop needing support when they get a diploma.
They still need cheerleaders, connectors, and champions.
And that’s what this feed helps build—a community that shows up.


📲 Follow @Choose901Alumni and see what happens when you keep showing up.

🍎 Teach901 – Teachers Deserve More Than Praise. They Deserve Support.

Every post on this feed is rooted in one truth: Educators are holding it down for all of us.

Teach901 highlights:

  • The real stories of Memphis teachers doing the hard work

  • Job fairs and openings (because we need more great people in classrooms)

  • Resources to help educators thrive—not just survive

  • Insights from the annual Educator Survey, showing where schools can improve teacher recruitment and retention

If you believe in kids, you’ve got to believe in teachers.
And if you follow this feed, you’ll walk away inspired—and informed on how to help.


📲 Follow @Teach901 and help us lift up those who lift up the city.

🤝 Serve901 – Giving Back Isn’t Just Good—It’s Transformational.

When college students come to Memphis to serve, something shifts. In them. In the city. In all of us.

Serve901 shares:

  • Stories of volunteers finding their voice and their purpose here

  • Highlights of trips that aren’t just impactful, but unforgettable

  • A behind-the-scenes look at how service connects hearts to Memphis

  • Opportunities to bring your own group and get involved

This feed is a reminder: Memphis isn’t just a place you help. It’s a place you learn to love.


📲 Follow @Serve901 and witness how generosity changes everything.

💸 Give901 – Generosity Isn’t Just a Gift—It’s a Strategy for Change.

When we talk about giving back, we’re talking about reshaping futures.

Give901 exists to show you:

  • How your donations support teachers, schools, and mentors in Memphis

  • The real-life impact of generosity in classrooms and communities

  • Opportunities to give monthly, partner as a company, or start small but consistent

  • Why now is the moment to invest in Memphis’s future

This feed is more than fundraising—it’s a guide to generosity and how to make the biggest impact in our city. 


📲 Follow @Give901 and learn how to put your love for Memphis into action.

So, what now?

Make sure you’re following each of these campaigns on your favorite platforms—whether it’s Instagram, TikTok, or LinkedIn—and engage with us! Like, comment, share, DM… however you show love, show it.

This is Memphis. This is your city.
Let’s keep the stories going.

John Carroll
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