The Choose901 holiday collection is here!
Memphis, you ready? Because this year’s merch drop is bigger, cozier, and more iconic than ever.
If you’re like me, you’re trying to beat the holiday rush and find the perfect gift before your only option is a gas station mug (no shade). So, good news: the new Choose901 Holiday Shop is open now. But here's the best part: it's going to be open longer than a single weekend this year!
From November 19 to December 19, we’re hosting our first-ever month-long holiday store right here in Crosstown Concourse with more merch, more time to shop, and more Memphis pride than ever before.
And remember, every dollar from Choose901 merch goes back into the programs that support Memphis. So you’re not just giving a gift. You’re giving back.
🎄 WHAT’S NEW IN MERCH:
We’ve been cooking up a whole sleigh full of new designs to help you wrap up your shopping and rep the 901 all year round. These items will roll out online over the next couple of weeks so if you see something you want that's not available, keep an eye out for it because it will be available soon!
The Pennant
A sporty nod to the 901 with classic colorways for the Grizzlies, the Tigers, and the non-sports folks who just love Memphis. Available in long sleeves, crewnecks, and hoodies and perfect for layering in our famously unpredictable Memphis winters.
Pyramid Pal Collection
This one’s for the whole fam! A playful, skyline-inspired design available in adult tees, youth sizes, toddler shirts, and even baby onesies. You’re never too young (or too cute) to love Memphis.
Memphis Bubble Print
Bold, bright, and full of city pride, this new design features a modern typographic “Memphis” on the front and our signature Choose901 hit on the back. Available in long sleeve tees, crewnecks, and hoodies.
Worldwide Hoodie
You loved the Choose901 Worldwide Tee this summer so we brought it back in a warm, cozy hoodie for winter. Limited restocks of the short sleeves still available, too!
From Main to Mane
Front: “You Memphis?”
Back: “From Main to Mane.”
It’s a clever Memphis play on Main Street and that classic local slang: Mane. Definitely a new team favorite.
The Bluff
Vintage vibes meet city pride. This retro-style design features classic typography with “The Bluff” overlaid. Available in short sleeves and crewnecks for that timeless, layered look.
Postcard Short Sleeve Tee
Hands down one of our most meaningful pieces: we sourced actual vintage postcards sent from Memphis (some as far back as the ‘30s!) and turned them into wearable history. Each shirt features authentic handwriting from visitors sharing why they loved their time here. It's a beautiful blend of nostalgia, civic pride, and timeless Memphis love.
🛍️ THE HOLIDAY SHOP: MORE TIME, MORE OPTIONS
This year, we’re taking over more space and giving you a whole month to shop in person.
📍 Where:
Choose901 Holiday Shop
4th Floor, Central Atrium, Crosstown Concourse
📅 When:
November 19 – December 19
Monday–Friday, 10AM–4PM
🛍️ Plus, we’re open late for Crosstown’s Tree Lighting (Friday, Dec 6) and open Saturday (Dec 7) for weekend shopping.
💻 Online Shop:
Not in town? No worries. Shop anytime at the Choose901 Merch online shop, and we’ll ship it to you or have it ready for local pickup.
🎁 Bonus: While you’re here, help stock the shelves for our holiday food drive by bringing pantry items to donate!
So whether you’re looking to gift some Memphis magic or just want to upgrade your own winter wardrobe, this is the season to do it.
Let’s make it a December to remember, y’all. Come shop, snap a pic, and don’t forget to tag @Choose901 so we can see all the holiday joy out in the wild.
🦃 A HUGE THANK YOU: Choose901 Alumni Friendsgiving
Before we wrap up, we’ve got to take a moment to say a big THANK YOU to everyone who made our Choose901 Alumni Friendsgiving such a success last night.
It was an incredible night, and we couldn’t have done it without YOU.
We’re so grateful for your support, and we’re already looking forward to next year’s gathering. Y’all make this work not just possible, but powerful.
Special shoutout to our amazing sponsors: KC & Jeff Warren, MyCityRides, Memphis University School, and HOTWORX Edge District, and 1000 Feathers.
MyCityRides makes reliable transportation affordable and ownership possible for those in the workforce with limited means but unlimited potential, increasing opportunities for everyone. They offer a Flyer Program which provides affordable motorized scooters for people to get to work – and anywhere else life takes them.
Memphis University School is a college-preparatory school for boys in Grades 6-12 that is dedicated to academic excellence, cultivation of service and leadership, and the development of well-rounded young men of strong moral character.
HOTWORX Edge District is a 24-hour infrared fitness studio where members experience a unique fusion of heat, infrared energy, and exercise—what we call 3D Training. Inside our patented infrared saunas, members choose from a variety of virtually instructed workouts designed to maximize results in less time. Whether it’s high-intensity 15-minute sessions like Hot Cycle or low-impact 30-minute options like Hot Yoga and Hot Stretch, our method helps accelerate calorie burn, improve recovery, and support overall wellness. It’s fitness that works smarter—on your schedule, at your pace.
At 1000 Feathers, we are grounded in our vision that all communities and the people who live in them have the strength, resiliency, and ability to reach their full potential. We live out our vision by boldly and exclusively focusing on the transformation of organizations, communities, and systems across the southern United States. For more information, visit www.1000feathers.com.
Thank you guys again for your support. We couldn't do this work without you.
P.S. Miss the Choose901 Alumni Friendsgiving Fundraiser and still want to help? Save the date for Giving Tuesday on Tuesday, Dec. 2nd! We'll have several options for giving to alumni, teachers, and more. So stay tuned!
