Hey guys! Summer’s not over yet, but we’re already turning up the Memphis pride for the school year and 901 Day. Our Choose901 Back to School Pop-Up is coming up with brand-new merch, reimagined classics, and the same heart-and-hustle energy that’s kept Choose901 going strong for over a decade.

📍 Choose901 HQ – 4th Floor, Crosstown Concourse
Friday, August 22 | 10 AM–8 PM
Saturday, August 23 | 10 AM–6 PM

But here’s what makes this more than just a shopping trip: 100% of every purchase funds programs that move Memphis forward. Every tee, hat, and hoodie you grab helps connect teachers to classrooms, supports recent grads, fuels scholarship support, and invests in the city’s future. When you leave with a bag full of Memphis swag, you’re also leaving behind a ripple effect of good in the 901.

Let's take a look at all the new Memphis swag that's coming your way:

Memphis Worldwide Tee

We took our classic Memphis Tenn design and gave it a glow-up—more color, more groove, more Memphis. The funky, artistic back print and subtle Choose901 signature make it perfect for everyday wear (and yes, it’s still simple enough to pair with anything).

Waddle With Us

This little guy might be our coolest mascot yet—rocking shades, repping the 901 flag, and bringing the duck-walk swagger. The cream tee with a pop of green is a perfect nod to fall and an easy way to show you’re part of the 901 crew.

901 Day 2025 Tee

Memphis is a movie—and this shirt proves it. Inspired by vintage film festival posters, it’s loaded with Easter-egg details that celebrate our city’s sound, soul, and scenery. Look close and you’ll spot a special red B.B. King guitar and “The Most Birdiful Land in the World.”